I attended this skills day out of curiosity, with an ambition to incorporate Kernewek, the Cornish language, into my work as a writer.

Heavily biased towards promoting the use of this unique language through marketing of existing products and businesses, the session was informative and engaging.

St Austell Brewery, represented by Chris Knight, was the perfect case study to highlight how this Southwestern Brittonic Celtic language can be put to good use. A prime example is one of the breweries best-selling beers Korev, which means ‘Beer’ in Cornish.

Our professional guide for the morning was Mark Trevethan, the Cornish Language Lead at Cornwall Council, who further enlightened us to the possibilities of using Kernewek. He showcased innovative uses of the language from road signs to prime time TV advertising.

Closer to home, Mark opened the door to integration by gently guiding us towards the various resources on offer. More importantly, he highlighted that incorporation of the Cornish language into the marketing strategy of Cornish businesses, will also hopefully benefit the wider Cornish Language agenda.

This well-organised event was delivered by Cornwall 365 at the well known creative hub, Krowji, in partnership with Cultivator and supported by the European Social Fund, Arts Council England and Cornwall Council.