Those who follow my social media channels will be aware that I have been working my storytelling magic on a bijoux vineyard in South Hams, Devon.
My task was to drive traffic to their newly redesigned website. A challenge I was happy to undertake as I already had a working relationship with the designer, who I knew would be helpful in achieving my targets.
Now as the end of my contract with Calancombe Estate looms into view, I am summarising my success as I prepare to hand over the reins to Fresh Digital, who I hope will build on my success.
In my time working with the Vineyard, Winery, and restaurant (which prides itself on growing its own grapes, crafting some amazing wines, and serving fresh home-grown food), I have increased their new user web traffic by 89% and successfully proved to The Estate that storytelling can make a significant difference to their website traffic and overall sales.
So how did I do it? Well that would be telling, but I can share with you that in my time working with the vineyard, their web stats have consistently and organically rocketed (with no paid Ads), driving traffic to their website through email marketing (+783%), Facebook (692%), and Google (58%). All in all their web traffic from new users alone has increased by 89% – solid proof that storytelling can make an impact on your business…
#salesandmarketing #smallbusiness #storytelling
